Frontier Museum, A Wild West Attraction: William and Lucy Wilson hailed from Texline, Texas... At some point they pulled up stakes and moved to New Mexico where they became owners of the Frontier Museum just west of Cuervo... This was the 1950s when cowboy movies and radio programs were all the rage. Roy Rogers and Dale Evans, Gene Autry, Tom Mix, and the Lone Ranger sparked the imagination of countless children. The Wilsons wisely decided to capitalize on this craze with a Wild West theme consisting of a Wild West Trading Post, the Frontier Museum, a Gay '90s Bar. a cafe, and service station...

(Text selection from Route 66 New Mexico: A Visual Tour)